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Sony And Spin Master Announce Worldwide Toy Line Licensing Agreement

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Spin Master Corp., a global leader in children’s entertainment and known for its wildly successful tabletop game Marvel United, recently announced its worldwide licensing agreement with Sony Interactive Entertainment. Spin Master will be the worldwide master toy licensee for the PlayStation brand and SIE-owned PlayStation titles including, but not limited to iconic games such as God of War, Horizon Zero Dawn, The Last of Us, and the UNCHARTED series.

The news follows the recent release of a theatrical film based on UNCHARTED, as well as the highly-anticipated upcoming TV series inspired by The Last of Us.

“Both SIE’s PlayStation and Spin Master share a common goal, to inspire and entertain consumers through the relentless pursuit of innovation,” stated Chris Beardall, Spin Master’s President of Toys and Chief Commercial Officer. “Together we will bring the interactive storytelling of Sony’s immersive PlayStation games to life in an all-new way, extending the fandom from digital to reimagined physical play.”

“The PlayStation brand is always looking for new and exciting ways to provide gamers with the most extraordinary experiences possible, what we call ‘remarkable play’,” echoed Grace Chen, Vice President, Network Advertising, Loyalty & Licensed Merchandise, Sony Interactive Entertainment.

“We are committed to creating the highest quality gameplay experiences for our community of global fans and finding new ways to bring our most beloved characters to new audiences. Working along with Spin Master, we are excited to continue our reach in presenting our gaming IP through authentic and innovative toys and games to our passionate PlayStation community around the world.”

The agreement includes the PlayStation game console brand of SIE, which consists of the PS3, PS4, and PS5 consoles. It also includes SIE first-party existing games and owned new games created throughout the term. Spin Master’s PlayStation toy line is expected to launch in Spring 2024.

Spin Master also revealed that it has entered into a collaboration with Disney as the North American toy licensee for the new animated series, Firebuds, on Disney Junior. The new toy line is expected to include figures, vehicles, playsets, and more, with an anticipated launch of Summer 2023.